About

We tell the story of our great politicians, athletes and artists. But what about our entrepreneurs? The economy is crucial to our society. What if we drew inspiration from those who paved the way for Canada and Quebec Inc.? What if we learned from their successes and failures?

From Charles Aubert de La Chesnaye, North America’s first millionaire, to Philippe de Gaspé Beaubien, the man who directed Expo 67 and built a media empire, the story of the de Gaspé Beaubien family shows that Quebec’s entrepreneurial roots go way back.

These little-known heroines and heroes of our past took on enormous challenges and experienced great successes, along with crushing defeats and failures.

For current and future generations, their stories are a true lesson in entrepreneurship.

It is a lesson we would like to share, through this platform, with the entrepreneurs of today and tomorrow.

The team

This virtual museum project was led by La Ruelle, the film and digital production company behind Expo 67 Mission Impossible (Gémeaux Award for best documentary in 2018). The company’s credits include the television series My Memories on a Roll (Governor General’s History Award) and its interactive website.

AKUFEN is a Montreal-based studio of digital artists, strategists and creative developers who accompany projects, organizations and brands in their digital expression with heart and creativity.

The texts are inspired by the work of historian Hélène-Andrée Bizier, The six clans of the Maison de Gaspé Beaubien.